SBX Group

Our Story:

SBX Group has rapidly emerged as one of the most trusted names in sports, entertainment, and lifestyle. Leveraging decades of global industry experience, rich regional and cultural insights, and a full-service in-house team, SBX commits to delivering tailored, results-driven service to every one of our clients.
SBX builds brands, represents individual talent, owns and operates events, and offers robust creative and production capabilities. We work with clients throughout the world, across various industries, with distinct business objectives, while always ensuring that each has access to the collective SBX team’s 360-degree knowledge of the industry landscape and our connections within it.
We are proud to do things a bit differently and lean on our agility, innovation, and true on-the-ground understanding to get results – because, at the end of the day, we know that’s what matters. At SBX, we very simply make things happen.

Our Brand:

SBX, short for our founding name, SportBox, meaning: street smarts + business smarts combined with a firm of individuals who want to propel forward, be disruptive and believe in innovation.

  • S: Street Smarts — The knowledge you can only gain by being there and understanding it.
  • B: Business — The expertise to analyze, strategize and execute.


  • X: Forward — The factor that drives the biggest impact on the outcome.


We are Sports. We are Entertainment. We are Lifestyle. #WeAreSBX



To build great business opportunities with amazing people, work hard and have a lot of fun while we do it.

Personalized: Investing time and building a personal relationship. Putting a team around our clients that compliment one another.

Entrepreneurial: We simply think differently and disrupt the status quo.

Results-driven: Nimble, flexible, innovative. Focused on making things happen.

Culture: A competitive advantage as we embed these key values into everything we do.





Dube is the majority owner, controlling shareholder, President and CEO of Concorde Group Corp.— the parent company of SBX. The venture capitalist founded SBX alongside Danny Fritz in 2013 and continues to offer high-level agency vision and management. Dube is actively involved in serving the community in many areas including economic and business development, sports and education. Together with his wife Heather Ryan, they are active philanthropists and supporters of The Nature Conservancy of Canada, the Soldier On Fund, Animal welfare organizations, multiple healthcare charities, including the Dube Center for Mental Health, and scholarships for students and student athletes.



Chief Executive Officer

Fritz has spent his illustrious 25 year career converting his experience in events, talent management, media and consulting to reshape the global sport and entertainment industry. Deep rooted in the formalization of a leading national non-profit athletic organization, it’s in his pedigree to question modern convention and approach the industry with an entrepreneurial spirit. After leading a country for IMG, Fritz co-founded SBX in 2013. As CEO, he leads a team of dynamic professionals who constantly challenge the current sport, entertainment and lifestyle landscape. His ability to build a brand and business from scratch has led to him being named a member of the Forbes Agency Council, where he regularly contributes articles on his expansive professional knowledge.



Chief Operating Officer

Corelli is a distinguished industry-leading brand and business strategist with consumer marketing expertise. In 2013, Corelli was part of the founding team that launched SBX Group and has since grown the firm to 25 staff across 6 global offices. He is a thought-leader, having spoken at forums on sponsorship marketing, emerging consumer trends, and the future of marketing and business. Corelli works in tandem with the CEO as the leadership team that guides the agency’s talent, event and consulting practices. He oversees all major creative, brand, marketing and media strategy for the agency and its clients.



Senior Vice President, Golf

Dawson is a highly accomplished and respected business leader with more than 20 years of experience working within the sport and entertainment industry. Dawson built his profile of experience in sports and entertainment working in various positions starting as a tournament director at the American Junior Golf Association, to managing golf talent at Cleveland/Srixon and IMG. Before joining the SBX team Dawson served as the Senior Vice President of Golf at WheelsUp. As the Senior Vice President of the Golf Division at SBX, Dawsons focus will be overseeing, recruiting, and expanding SBX golf portfolio. 




Head, Talent

Jeronimus, affectionately known as “JJ”, has spent his career in Talent Relations and has a depth of knowledge and experience in the field. He manages some of the agency’s top talent across all verticals and has connected clients with some of the industry’s top brands. His managing style consists of taking the appropriate measures to ensure all aspects of his clients’ lives and professional direction are taken care of so they can solely focus on achieving success in their respective field.



Senior Director

Now entering her fifth year with SBX, Clarke is a senior leader in the agency, overseeing business development and talent management of Olympic and golf athletes as well as entertainment and TV personalities. After serving in corporate sales and partnerships at PrimeTime Sports & Entertainment, Clarke joined SBX looking to grow the business in a number of different verticals. Today, she is vital to all business relationships and continues to secure new strategic partnerships with brands and businesses. She is also the day-to-day manager of several of the firm’s top global talent.



Vice President, Strategy

Bischoff is the Chief Investment Officer for Concorde Group — the parent company of SBX. He is responsible for the focus and ongoing execution of SBX in the areas of athlete representation, event development, consulting and marketing rights of sports organizations and properties.




Dakota is in his 4th year at SBX Group working across the agency’s strategy, talent, and events divisions.  He has served as the lead across some of SBX’s largest and most successful clients and properties including the 2018 Duke Canada Tour, Sistine Chapel: The Exhibition, and RJ Barrett.  His expertise range from event operations and marketing to partnership and talent management to campaign strategy development and execution.