Learn More About Our Firm | SBX Group Global Agency

SBX Group

ABOUT

OUR FIRM

Our Story:

In 2013, SBX Group was founded by sport and entertainment executives David Dube and Danny Fritz. Their vision: to create a mid-sized agency with personalized, large-firm services. By 2014, Chief Strategy Officer David Corelli had realized this goal by spearheading our evolution from a talent and events firm to a full-service agency.

Six years later, with satellite offices in New York and Los Angeles in addition to our North American headquarters in Miami and Toronto, we have grown into a global entity while maintaining our core founding idea of providing a personalized service to all of our clients.

Today, SBX is a sports, entertainment and lifestyle marketing agency. We are a full-service firm representing the careers of professional athletes and entertainment personalities, while also consulting for brands and owning & operating event properties.

Our Brand:

SBX, short for our founding name, SportBox, meaning: street smarts + business smarts combined with a firm of individuals who want to propel forward, be disruptive and believe in innovation.

S: Street Smarts — The knowledge you can only gain by being there and understanding it.
B: Business — The expertise to analyze, strategize and execute.
X: Forward — The factor that drives the biggest impact on the outcome.

We are Sports. We are Entertainment. We are Lifestyle. #WeAreSBX

MISSION

& VALUES

OUR MISSION

To build great business opportunities with amazing people, work hard and have a lot of fun while we do it.

OUR VALUES

Personalized: Investing time and building a personal relationship. Putting a team around our clients that compliment one another.

Entrepreneurial: We simply think differently and disrupt the status quo.

Results-driven: Nimble, flexible, innovative. Focused on making things happen.

Culture: A competitive advantage as we embed these key values into everything we do.

EXECUTIVE TEAM

L. DAVID

DUBE

Chairman

Dube is the majority owner, controlling shareholder, President and CEO of Concorde Group Corp.— the parent company of SBX. The venture capitalist founded SBX alongside Danny Fritz in 2013 and continues to offer high-level agency vision and management. Dube is actively involved in serving the community in many areas including economic and business development, sports and education. Together with his wife Heather Ryan, they are active philanthropists and supporters of The Nature Conservancy of Canada, the Soldier On Fund, Animal welfare organizations, multiple healthcare charities, including the Dube Center for Mental Health, and scholarships for students and student athletes.

DANNY

FRITZ

Chief Executive Officer

Fritz has spent his illustrious 25 year career converting his experience in events, talent management, media and consulting to reshape the global sport and entertainment industry. Deep rooted in the formalization of a leading national non-profit athletic organization, it’s in his pedigree to question modern convention and approach the industry with an entrepreneurial spirit. After leading a country for IMG, Fritz co-founded SBX in 2013. As CEO, he leads a team of dynamic professionals who constantly challenge the current sport, entertainment and lifestyle landscape. His ability to build a brand and business from scratch has led to him being named a member of the Forbes Agency Council, where he regularly contributes articles on his expansive professional knowledge.

DAVID

CORELLI

Chief Strategy Officer

Corelli is a distinguished industry-leading brand and business strategist with consumer marketing expertise. In 2013, Corelli was part of the founding team that launched SBX Group and has since grown the firm to 25 staff across 6 global offices. He is a thought-leader, having spoken at forums on sponsorship marketing, emerging consumer trends, and the future of marketing and business.
Corelli works in tandem with the CEO as the leadership team that guides the agency’s talent, event and consulting practices. He oversees all major creative, brand, marketing and media strategy for the agency and its clients.

ANDY

DAWSON

Senior Vice President, Golf

Dawson is a highly accomplished and respected business leader with more than 20 years of experience working within the sport and entertainment industry. Dawson built his profile of experience in sports and entertainment working in various positions starting as a tournament director at the American Junior Golf Association, to managing golf talent at Cleveland/Srixon and IMG. Before joining the SBX team Dawson served as the Senior Vice President of Golf at WheelsUp. As the Senior Vice President of the Golf Division at SBX, Dawsons focus will be overseeing, recruiting, and expanding SBX golf portfolio.

LEADERSHIP

JOSH

JERONIMUS

Head, Talent

Jeronimus, affectionately known as “JJ”, has spent his career in Talent Relations and has a depth of knowledge and experience in the field. He manages some of the agency’s top talent across all verticals and has connected clients with some of the industry’s top brands. His managing style consists of taking the appropriate measures to ensure all aspects of his clients’ lives and professional direction are taken care of so they can solely focus on achieving success in their respective field.

McKENZIE

CLARKE

Director

Now entering her fifth year with SBX, Clarke is a senior leader in the agency, overseeing business development and talent management of Olympic and golf athletes as well as entertainment and TV personalities. After serving in corporate sales and partnerships at PrimeTime Sports & Entertainment, Clarke joined SBX looking to grow the business in a number of different verticals. Today, she is vital to all business relationships and continues to secure new strategic partnerships with brands and businesses. She is also the day-to-day manager of several of the firm’s top global talent.

SARAH

ROBSON

Manager, Strategy & Operations

Robson is one of the key leaders across a variety of the company’s business verticals, directly supporting the company’s Chief Strategy Officer. An Ivy League graduate and varsity athlete from Brown University with previous experience in Corporate Marketing and Business Development at the PGA TOUR and The Royal Bank of Canada, she brings a unique and valuable perspective to the Consulting and Brand teams. Robson strategically identifies consumer and market trends, while designing the most impactful approach to unite the brand and consumer. Robson utilizes her degree in Business Economics to support the Operations team, overseeing agency finances, culture, and HR initiatives, ensuring the company runs like a tight ship year round.

MICHAEL

BISCHOFF

Vice President, Strategy

Bischoff is the Chief Investment Officer for Concorde Group — the parent company of SBX. He is responsible for the focus and ongoing execution of SBX in the areas of athlete representation, event development, consulting and marketing rights of sports organizations and properties.

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