We harness the power of lifestyle, entertainment & sport to drive your business forward.
theScore is the 2nd largest mobile sports media company in North America. SBX works with theScore to build brand affinity among sports consumers and acquire new users and expand their position as the leading e-sports media company. As the first media company to offer sports betting, SBX is also leading the development of theScore’s sportsbook brand identity and launch campaign.
A leading top-3 pizza QSR had a goal to re-invent their brand from a dine-in restaurant into a tech-friendly, delivery-first option. Pizza Hut retained SBX to determine if a sponsorship platform could expedite its market transition, and if so, what to sponsor and how to activate it.
ALDO, a worldwide footwear, accessories and fashion leader, retained SBX to determine how, where and when to leverage sports and entertainment to connect with a new, untapped consumer group in the USA.
The major multi-national financial institution wanted to attract and gain the attention of a younger audience for their customer base. With an existing traditional sponsorship platform, the company wanted to maximize its current investments by layering on a more youthful, lifestyle component and brought on SBX to help build the strategy and execute the plan in market.