MULTICULTURAL
With the intent to capture important data for the Hispanic soccer fan-base and demographic we created a campaign called SOCIO CREW. Through this campaign, we partnered up with 7 Hispanic amateur leagues around the region, offering a list of benefits for the league, their players, coaches and referees.

 

With over 4,000 active participating members, SOCIO CREW was such a successful program that MLS chose to implement it nation and league-wide, calling it SOCIO MLS and reaching over 40,000 active members in several major markets including Houston and Los Angeles.