PR &


We were approached by Pepsi to identify and utilize a professional athlete that spoke specifically to their brand to launch a social media driven campaign. We then sought out the prime candidate to speak to the renowned Pepsi brand, Nick Rimando and Kyle Beckerman, taking on all negotiation, business deals and consulting on all PR initiatives in relation to the athlete.


The campaign lived in the online community of Pepsi’s social platforms. We were the prime consultant, planning specific tweets, posts, photos and commercial opportunities.