Quick Case Study: Coast Capital
SBX was initially brought on by Coast Capital re-engineer its sponsorship approach and portfolio under its new brand platform and defined youth target audience. Supporting the implementation of that strategy, SBX acted as a strategic marketing extension of the business, developing experiential activations at summer events.
SBX is currently leading the development of their National Community Platform, as the credit union sets to expand beyond B.C. borders in 2018. The task at hand is to determine Community’s role, platform, structure, and messaging to ensure that Coast Capital is building presence, connecting locally, and increasing brand awareness.