Our SBX Events Division works with people and brands to bring events from inception to reality – and all the work in between. We create, own and operate leading sport and entertainment properties.
DUKE INTERNATIONAL TOUR
SBX managed all elements of a three-stop international tour for Duke Men’s Basketball, one of the most iconic basketball franchises in the NCAA – resulting in the most covered and successful foreign tour in NCAA history.
After six years of growth and establishing itself as the fastest growing lifestyle festival in North America, SBX has been retained to continue to expand the festival locally and globally through partnerships and public relations services.
Launched in 2016 and backed by the founder of Cirque du Soleil, the Major Series of Putting set out to become the world’s largest putting tournament with Championships held annually in Las Vegas. SBX acts as a full-service extension of their business, helping build the brand, consumer demand and grassroots presence globally.
Cirque du Soleil consistently hosts shows in the top 10 hispanic markets within the United States. Looking to better engage the hispanic demographic within these markets, SBX was retained to identify the cultural subsegments, and adapt the creative message to resonate with these audiences.