Quick Case Study: MLS Futbolito
MLS Futbolito Is Major League Soccer’s official 4-v-4 tournament. Eight cities participate over the United States, providing players of all ages, abilities and affiliations with a chance to take part in the game.
After acquiring our own sector of the tournament, we took control of all development, sponsorship, sales, partnership and hiring of staff. We took on the full execution and run of the event.
Because of MLS Futbolioto’s prominent hispanic image, we worked closely with regional youth and hispanic clubs to motivate local players to participate in the tournament.