Quick Case Study: Major Series of Putting
In 2015, Lune Rouge, a venture capital firm that invests primarily in technology, entertainment and sports set out to launch the next big entertainment property – the Major Series of Putting, an event that combines the high stakes thrill of the world of professional poker with the ‘anyone can win’ nature of putting.
With the vision and framework of event established, MSOP retained SBX to guide a plan that connects this concept to the consumer and builds awareness / demand.
At the time SBX was retained, the foundation of the business had been established, focusing on the concept of hosting a grand Championship in a multi-million dollar 70,000 square foot venue on the Las Vegas strip, competing for $1 million in prize money over the course of 10 days.
SBX helped curate the following:
CONSUMER STRATEGY – Identifying the appropriate group and understanding how to connect with them
CONSUMER MODEL – The grassroots system of events across North America that would help build demand and registrants for the event
CONTENT STRATEGY – Building the content platform around the event to create both demand and drive sponsorship value
SALES AND SPONSORSHIP – Identifying, negotiating, and securing strategic partnerships across North America