Quick Case Study: Duke Canada Tour
Duke Canada Tour
Duke University’s men’s basketball team will travel to Canada for the first time to play three exhibition games in August of 2018. Led by all-time winningest coach in NCAA history Mike Krzyzewski, the Blue Devils will debut their no. 1 ranked freshman class.
Responsible for all aspects of the tour, including tour & game operations, media & public relations, marketing & creative, and sales & servicing. We created the website DukeCanadaTour.com and handled all inquiries from fans to media to sponsors.
With the tour starting on August 15, 2018, we are on pace to sell out all three games. As of early July 2018, tickets are 85% sold. The games will be broadcasted by ESPN in the US and TSN and RDS in Canada, and the event announcement has been picked up by major basketball outlets in North America including Ballislife, SLAM Online, and 247Sports.