Building the brand of leading entertainment personalities by securing strategic partnerships and creating unique business initiatives.


Quick Case Study: Talk Show Host and Founder of Find Your Pleasure Cynthia Loyst


Cynthia Loyst


Cynthia Loyst is a budding star on network television and the lifestyle space. She secured a national media platform, becoming the co-host of “The Social” on CTV, one the most watched daily talk shows in Canada.


SBX is currently setting out endeavours to seize the opportunity to continue to grow her brand launch her own empire, “Find Your Pleasure.”


Results to date include:


  • Brokered three partnerships in less than three months that not only brought in incremental dollars but allowed for increased brand awareness. Partnerships included La Vie En Rose, Nine West, and Wonder Bra.
  • Created and executed unique speaking engagements to build Cynthia’s brand profile with their target audience. Appearances included PGA Champions TOUR Executive Women’s Day, Gov. of Canada Breastfeeding Forum, Dress for Success Launch Event, and She Does the City Event.
  • Curated a unique content strategy across all her social and digital platforms that not only amplified her personal brand but allowed for amplified exposure of the growing Find Your Pleasure empire.
  • Working closely with Cynthia to curate and secure her very first book deal with the goal of becoming the next best seller in North America.