We
Make
Things Happen
A full-service firm representing the careers of professional athletes and entertainment personalities — and owning & operating world-class event properties.
Start a Conversation →Krown Produce named Official Produce Partner of the Aston Martin Aramco Formula One Team.
SBX Group led the structuring, negotiation, and brokering of this multi-year global agreement — aligning Krown's values of performance, precision, and passion with one of the most respected names in motorsport. Our team continues to work alongside Aston Martin's commercial and marketing divisions to activate the partnership in market.
Read the full storyTalent & Brand
Representing the business and brands of leading athletes & entertainment personalities.
We work with clients to build and monetize an individual's brand and business portfolio — on and off the field.
How we work →
Talent Across Every Arena
We represent professional athletes and entertainment personalities across the leagues, tours, and stages that matter — discreetly, and on their terms.
Attractions & Touring Shows
We create, own, and operate permanent gated attractions and touring live shows across the globe.
From inception to reality — and all the work in between — SBX has the expertise, resources, and relationships to build properties that last.
View our properties →The personal care of a boutique. The reach of a global firm.
SBX Group is a global sports, entertainment, and lifestyle agency representing the careers of professional athletes & entertainment personalities and owning & operating events and attraction properties.
Our focus is to be disruptive, hungry for growth, and entrepreneurial — for our firm and our clients. We offer the personal connection of a boutique, forged with the assets, network, and reach to succeed on a global level.